Groove - IPO Campaign

A brand awareness campaign for the San Francisco-based tech company, Groove. Being a sales engagement software that’s trusted by over 40,000 sales professionals worldwide, Groove has played a major role in the success of several rapidly growing companies. With many of these companies going public in 2019, Groove wanted to create a bus campaign focusing on this incredible feat. Before starting the designs for this campaign, it was decided that creative direction would be “simple and bold.” After experimenting with illustration and patterns, we settled on a typographic approach that emphasized Groove’s messaging. The final product will make its run on several San Francisco bus lines for the month of June 2019.
 

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Work Project
May 2019 - June 2019
Client: Groove
Branding, Advertising
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