Sam’s Club Halloween Campaign

A group project to create a style sheet for the upcoming 2021 Halloween campaign. Teaming up with fellow designers on the Sam’s Club creative team, I led the group on brainstorming concepts, choosing a color palette, and creating early banner iterations. After referencing previous Halloween campaigns, we decided to create a palette with bright, electric colors to contrast with the dark and traditional colors used in the past. We were inspired by classic monster films such as The Blob and The Mummy, ultimately utilizing slime drips and mummy wraps in our final designs.
 

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Group Work Project
September 2021
Branding, Digital
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